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Principles of Marketing Engineering and Analytics, 3rd Edition—And More

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There is a lot to look forward to our marketing engineering and analytics lineup, beginning with…

Available Now:  Principles of Marketing Engineering and Analytics, 3rd Edition

Principles 3rd cover 150x211Just out… Principles of Marketing Engineering and Analytics, 3rd Edition.  The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics.

Please visit http://www.decisionpro.biz/instructors-3rd-edition for more details on the book, to request a desk copy or to place an order.


There is a lot to look forward to in the coming months….

Ready for testing now…and available to students July 1: Enginius – an online toolkit of marketing analytics models

The Enginius platform allows marketing analytics models to be run online without a desktop installation. No more installation problems.  No more incompatibility problems. Beginning July 1, five models will be available for use in class, Segmentation, Positioning, Conjoint Analysis, Predictive Modeling, and Price Optimization. We will be adding new models regularly and expect Enginius to have the full capabilities of Marketing Engineering for Excel (MEXL) within 8-10 months. Check it out now by logging into your instructor account on the DecisionPro.biz website and clicking the “Test Enginius” button in the Instructor section: http://www.decisionpro.biz/instructors.

May 17th, 2017:  Enginius Overview Webinar 1

Sign up now for the first Enginius webinar, an Enginius overview webinar, designed to introduce instructors to Enginius and its capabilities.

To attend the webinar, please register at https://cc.readytalk.com/r/dx73q125jaua&eom

June 1: Marketing Engineering for Excel 2.1

MEXL, which relies on models using Excel and installed on the client computer, will remain healthy and viable for quite some time.   Hence, an update to Marketing Engineering for Excel is scheduled for release June 1, 2017. This update will include several new cases, bug fixes and other changes that will enhance the user experience.  

June 14th, 2017:  Enginius Application Webinar 2

As a follow-on the May 17th webinar, this webinar will demonstrate how Enginius can help address marketing analytics business cases.   The webinar will focus on Enginius capabilities in Segmentation, Targeting and Positioning, the core of marketing analytics.

To attend this webinar, please register at https://cc.readytalk.com/r/ywrga3ofxuxv&eom

Later in the year….

More models in Enginius, more cases, more instructor support material…  if have any questions on our upcoming products, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and our support team will get back to you.

Best regards,

Gary Lilien

Arvind Rangaswamy

Arnaud De Bruyn