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Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.

Notice: ME Cloud being discontinued July 1, 2021
The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.


Enginius Overview Webinar -- May 17th

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This webinar has already taken place. To view a recording on the webinar, please visit

Reminder:  May 17th, 2017:  Enginius Overview Webinar 1

Our first Enginius webinar will be May 17th, 2017 at 11:00AM EDT.  Dr. Arnaud De Bruyn will introduce instructors to Enginius and demonstrate how to access the Enginius dashboard along with touching on all the capabilities, resources, and options available to users.

If you missed our first announcement email, the Enginius platform allows marketing analytics models to be run online without a desktop installation. No more installation problems.  No more incompatibility problems. Beginning July 1, five models will be available for use in class, Segmentation, Positioning, Conjoint Analysis, Predictive Modeling, and Price Optimization. Instructors may preview Enginius now by logging into your instructor account on the website and clicking the “Test Enginius” button in the Instructor section:

Who should attend:  All instructors who have or currently use our Marketing Engineering software.

What you will learn:  After attending/watching this webinar (it will be recorded and available on our site) instructors should be comfortable connecting with Enginius and using the system to run the available cases, review case solutions, and review the output that will be generated from each model.

This webinar has already taken place. To view a recording on the webinar, please visit