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Analytical Models

on . Posted in Commercial Marketing Engineering for Excel

Our software package provides tools to help address most of the common marketing problems:

  • Segmentation, Targeting and Positioning (STP)
  • New Product Decisions
  • Sales Forecasting
  • Advertising and Communication Decisions
  • Salesforce and Channel Decisions;
  • Pricing
  • Sales Promotion Decisions

The commercial version of Marketing Engineering for Excel contains the following marketing models:

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