Teaching Marketing Analytics Online with Enginius

on . Posted in News

Dear Colleagues,
As uncertainty continues around how COVID-19 will affect the upcoming Fall semester, we are reaching out to instructors to make sure they have the resources they need to manage that uncertainty when teaching marketing analytics. As instructors ourselves, we understand that the upcoming semesters will require greater adaptability than we have faced before. 
We designed our latest software and marketing analytics package, Enginius, to provide that adaptability. Enginius includes a wide range of marketing models, business cases, instructor support materials and a textbook, providing a complete learning package.
Enginius is the latest in our series of marketing analytics products developed over the last two decades (Marketing Engineering, Marketing Engineering for Excel, and numerous textbooks). Enginius offers the following features to make your teaching life easier:

  • Marketing models available
    • Bass Forecasting
    • Conjoint Analysis
    • Customer Lifetime Value
    • GE McKinsey Matrix
    • Panel Data Analysis (*NEW*)
    • Positioning
    • Predictive Modeling
    • Price Optimization
    • Resource Allocation
    • Segmentation
    • Sentiment Analysis (*NEW*)
  • Online platform means there is nothing to install. No worrying about whether your students have Windows, Mac, or Chromebook computers or a work computer that restricts personal software installation. Students only need access to an internet connection and a web browser so Enginius can be used on any computer, tablet, or even a smartphone anytime, anywhere.
  • Business cases and data sets are pre-loaded, so students have all the materials they need in one place.
  • Ability to use only what you need.  Instructors can adopt the entire Enginius package or pick and choose only the software and cases they need for their class.
  • A built-in templating system that allows students to format their own data properly to upload for analysis.
  • Output flexibility in the form of reports that can be generated online or output as Excel, Word, or PowerPoint files.  Students can quickly add their own insights to the documents without having to copy and paste charts and graphs to different documents.
  • A wide range of Instructor materials including PowerPoint slides (with teaching tips in the notes) and business case solutions to help you with class preparation.

If you have not had a chance to explore Enginius, please take a look at to see how it works:

Enginius Quick Tour
Register as an instructor on the site so that you can fully explore the software: Instructors get complimentary access to the software and all instructor materials to help with class preparation. 
If you think Enginius may help solve your online teaching dilemma, please contact Steve at This email address is being protected from spambots. You need JavaScript enabled to view it. and he will set you up with an Enginius license for your class.
Stay Safe and Be Well,
Gary Lilien - Penn State University
Arvind Rangaswamy - Penn State University
Arnaud de Bruyn - ESSEC Business School

[COVID-19] Distance learning capabilities free for MEXL instructors

on . Posted in News

Dear Colleagues,

We hope that your semester started off well before the incredible personal and teaching disruptions that many of us are facing with the spread of COVID-19.  As many universities are eliminating in-person teaching for the near future (including ours – Penn State University and ESSEC Business School), we want to make sure instructors have the resources needed to continue to teach the Marketing Engineering models remotely.

For the majority of our instructors, moving to distance-based learning with the Marketing Engineering software should not be difficult. For those that have already switched to Enginius, your students will be able to access the software from anywhere in the world as long as they have a computer/tablet and an internet connection.  For those that have purchased a Marketing Engineering for Excel package that includes the software downloaded to students’ personal computers, your students will still be able to access all the software and models as previously as long as they have access to their computers.

The difficult scenario is for those instructors that only have the Marketing Engineering for Excel software installed in a teaching/computer lab on campus that students can no longer access.  For these instructors, we would like to offer you a complimentary license for the remainder of the semester to our online software—Enginius—for your class so that your students can continue to access the marketing models that they need. While there will be a small learning curve with the different interface (for both you and the students), the Enginius solution will allow you to continue to use the Marketing Engineering cases that you are familiar with in a completely online environment. All Marketing Engineering for Excel cases with the exception of the ABB Customer Choice case (for which we have developed the Hansen Foundation case as a replacement) have already been ported to Enginius and are preloaded in the online Dashboard. 

If you have not had the chance to explore Enginius yet, please take a look at our Quick Tour videos on our website to get an idea of the interface:

We also suggest that you register as an instructor on the site so that you can fully explore the software:

If you find Enginius will solve your online teaching dilemma, please contact Steve at This email address is being protected from spambots. You need JavaScript enabled to view it. and he will get you set up with an Enginius license for your class.

Stay Safe,

Gary Lilien, Arvind Rangaswamy, and Arnaud de Bruyn