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Our Team

Gary L. Lilien


Gary LilienGary L. Lilien is Distinguished Research Professor of Management Science at Penn State and is also co-founder and Research Director of the Institute for the Study of Business Markets. He is the author or co-author of twelve books as well as over 100 professional articles in marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He consults for many companies in these areas.

He is the former President as well as Vice President/Publications for The Institute of Management Sciences. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. He is an Inaugural Fellow of the European Marketing Academy and is an Inaugural Fellow of the INFORMS Society for Marketing Science. He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University and is the 2008 AMA/Irwin/McGraw Hill Educator of the year.

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