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Notice: ME Cloud being discontinued July 1, 2021
The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.

Our Team

Arnaud De Bruyn



Arnaud De Bruyn is Professor of Marketing at ESSEC Business School (Paris, France). His research interests, teaching experience and consulting practice are at the frontier of marketing, operations research and information technologies, particularly in the domains of customer relationship management (CRM), database and direct marketing, and marketing engineering.

He is also the Associate Program Director for the Marketing Engineering program and Visiting Research Scholar at the Institute for the Study of Business Markets (Penn State University). His has 11 years of experience in the nonprofit sector over which he's worked with more than 30 nonprofit organizations to optimize their direct marketing fundraising through better segmentation, targeting, and donors' lifetime value analysis.