DecisionPro and its partners offer a full complement of support services for marketing analytics including problem scoping, research design and implementation, data analysis and recommendations, report generation, and client presentations.
Our methodologies place analytics at the core of key marketing processes. Our consultants can help you identify and capitalize on opportunities to increase the returns from your marketing investments.
Our expertise includes the implementation of the following types of models to drive marketing decision making:
- Market Segmentation
- Cluster analysis
- Choice-based segmentation
- Classification and Regression trees, data-mining for segmentation
- Customer and Segment Targeting
- Portfolio planning tools
- Choice models
- New product design & forecasting
- Conjoint analysis
- Positioning analysis
- Pre-test market models
- Bass diffusion Model
- Marketing budgeting and allocation
- ReAllocator
- GE/McKinsey Portfolio
Visit the experience page for a small sampling of companies which we have helped in the past. Contact Us with any questions.