Marketing
Engineering for Excel Software
Many firms have already adapted a Marketing Engineering approach to decision making - with substantial and important results. Adopting an approach such as this used to be quite costly and cumbersome to implement. ME>XL brings powerful tools enabling results such as these - right to your desktop.
Marketing Engineering for Excel provides tools to help address the most common marketing problems:
- Segmentation, Targeting and Positioning (STP)
- New Product Decisions
- Sales Forecasting
- Advertising and Communication Decisions
- Salesforce and Channel Decisions
- Pricing
- Sales Promotion Decisions
Users will be able to harness the power of world-class analytics to run quick and simple analyses... all from within Excel. This following analytic models are available:
(Purchase is made from within the software)
Pricing
Full Suite $1500 Get unlimited access to all eight models and unleash the power of the software by combining multiple models.
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Individual Model $500 Purchase only the model that you need. Choose from:
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Members of the Institute for the Study of Business Markets (ISBM) receive special pricing. Please contact us for special pricing offers.
To Purchase:
- Download the software using the "Free Trial" button above
- Install the software
- Open Microsoft Excel
- Go to "About Marketing Engineering for Excel" under the ME>XL menu
- Select "Buy" and you will be taken to a secure webpage to complete your purchase
Both options include:
- Principles of Marketing Engineering book
- Free minor release upgrades until the next major release (eg, 1.0 customers will receive upgrades until version 2.0)
- Discount on future version upgrades
- Technical support via email
- Access to recorded webinars on each model
- Training credits