Marketing Engineering for Excel provides tools to help address most of the common marketing problems:
- Segmentation, Targeting and Positioning (STP)
- New Product Decisions
- Sales Forecasting
- Advertising and Communication Decisions
- Salesforce and Channel Decisions
- Pricing
- Sales Promotion Decisions
Marketing Engineering for Excel provides improved analytic capabilities and new models…all wrapped in an exciting new user interface as a Microsoft Excel add-in. With this software product, users will be able to use the power of world-class analytics from within Excel, an interface with which they are already comfortable. This software package includes the following models:
- Bass Forecasting
- Conjoint Analysis
- Customer Choice (Logit)
- Customer Lifetime Value
- GE Portfolio Matrix
- Positioning Analysis
- Resource Allocation
- Segmentation and Classification (Cluster Analysis)
(Purchase is made from within the software)
Members of the Institute for the Study of Business Markets (ISBM) receive special pricing. Please contact us for special pricing offers.
Single Seat License: $1500.00
To Purchase:
- Download the software using the "Free Trial" button above.
- Install the software
- Open Microsoft Excel
- Go to "About Marketing Engineering for Excel" under the ME>XL menu and you will have a buy option
Includes:
- Principles of Marketing Engineering book
- Free minor release upgrades until the next major release (eg, 1.0 customers will receive upgrades until version 2.0)
- Discount on future version upgrades
- Technical support via email and forums
- Access to recorded webinars on each model
- Training credits
Operating Systems: |
Microsoft Windows 2000, XP, or Vista (software is not available for MacOS) |
Additional Software Requirements: |
Microsoft Excel XP, 2003, or 2007 Adobe Reader 6.0 or higher (for access to the tutorials) |
Version 1.2 - Released February 5, 2008
- Segmentation: corrected data screening bug
- Enable/Disable ME>XL from automatically loading into Excel
- Extend the market trial period to 14 days
Version 1.1 - Released December 10, 2007
- Segmentation: correct calculation for cluster means
- Positioning: correct plot error in Ideal Point charts
- Suppress software splash screen after activation
- Extend the market trial period to 14 days