Marketing Engineering for Excel provides tools to help address most of the common marketing problems:
- Segmentation, Targeting and Positioning (STP)
- New Product Decisions
- Sales Forecasting
- Advertising and Communication Decisions
- Salesforce and Channel Decisions
- Pricing
- Sales Promotion Decisions
Marketing Engineering for Excel provides improved analytic capabilities and new models…all wrapped in an exciting new user interface as a Microsoft Excel add-in. With this software product, users will be able to use the power of world-class analytics from within Excel, an interface with which they are already comfortable. This software package includes the following models:
- Bass Forecasting
- Conjoint Analysis
- Customer Choice (Logit)
- Customer Lifetime Value
- GE Portfolio Matrix
- Positioning Analysis
- Resource Allocation
- Segmentation and Classification (Cluster Analysis)
Members of the Institute for the Study of Business Markets (ISBM) receive special pricing. Please contact us for special pricing offers.
Single Seat License: $1500.00
Includes:
- Principles of Marketing Engineering book
- Free minor release upgrades until the next major release (eg, 1.0 customers will receive upgrades until version 2.0)
- Discount on future version upgrades
- Technical support via email and forums
- Access to recorded webinars on each model
- Training credits
Operating Systems: |
Microsoft Windows 2000, XP, or Vista (software is not available for MacOS) |
Additional Software Requirements: |
Microsoft Excel XP, 2003, or 2007 Adobe Reader 6.0 or higher (for access to the tutorials) |
Version 1.2 - Released February 5, 2008
- Segmentation: corrected data screening bug
- Enable/Disable ME>XL from automatically loading into Excel
- Extend the market trial period to 14 days
Version 1.1 - Released December 10, 2007
- Segmentation: correct calculation for cluster means
- Positioning: correct plot error in Ideal Point charts
- Suppress software splash screen after activation
- Extend the market trial period to 14 days