folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
2,685
zip.png ABCDEmail Case 170326



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24.11 MB
255
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
911
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
710
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,003
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,535
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



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1.02 MB
1,213
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
1,751
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,153
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
818
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



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1.16 MB
952
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
1,651
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
3,383
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
658
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



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288.12 KB
1,268
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,290
zip.png Ford Hybrid Car Case (Bass) 1.0.2



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173.92 KB
1,780
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
2,497
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,357
zip.png Infinti G20 Case (Positioning) 2.0.2



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297.3 KB
1,675
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
159
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
513
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



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557.36 KB
1,534
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,372
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



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431.32 KB
1,088
zip.png Pacific Brands Case (Segmentation) 120412



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639.54 KB
1,271
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
175
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,205
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,123