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folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
4,047
zip.png ABCDEmail Case 170326



Size
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24.11 MB
720
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



Size
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674.52 KB
1,225
zip.png Addison Wesley Longman Case (GE) 2.0.1



Size
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292.87 KB
962
zip.png Allegro Exercise (Smart Sheet) 1.0.5



Size
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326.73 KB
1,488
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,986
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,703
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
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245.23 KB
2,845
zip.png Braincell Internet Advertising Exercise (Solver) 160208



Size
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577.37 KB
1,823
zip.png C-Tek Case (Resource Allocation) 2.0.5



Size
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902.28 KB
1,084
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,324
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
2,377
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
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501.12 KB
4,923
zip.png Convergys Case (CLV) 1.0.5



Size
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469.65 KB
932
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
1,776
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,797
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,653
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



Size
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323.51 KB
3,762
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,813
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
2,736
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
517
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
796
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,430
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,878
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,592
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,988
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
324
zip.png SyPhone Case (CLV) 150416



Size
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248.31 KB
1,826
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,478