folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,662
zip.png ABCDEmail Case 170326



Size
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24.11 MB
528
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
1,124
zip.png Addison Wesley Longman Case (GE) 2.0.1



Size
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292.87 KB
867
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,353
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,839
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,527
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
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245.23 KB
2,290
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,565
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
948
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,084
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
2,095
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
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501.12 KB
4,450
zip.png Convergys Case (CLV) 1.0.5



Size
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465.99 KB
829
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



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288.12 KB
1,612
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,638
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,352
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
3,338
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,631
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
2,376
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
368
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
688
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,106
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,648
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,364
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,765
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
246
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,581
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,361