folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
1,981
zip.png ABCDEmail Case 170326



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24.11 MB
44
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
778
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
618
zip.png Allegro Exercise (Smart Sheet) 1.0.5



Size
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326.73 KB
820
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,139
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,000
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
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245.23 KB
1,347
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
943
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
670
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
765
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
1,307
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
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501.12 KB
2,657
zip.png Convergys Case (CLV) 1.0.5



Size
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465.99 KB
496
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
822
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
919
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
1,335
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



Size
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323.51 KB
1,872
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,067
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
1,149
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
53
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
420
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,143
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,022
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
854
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
935
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
114
zip.png SyPhone Case (CLV) 150416



Size
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248.31 KB
913
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
849