folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,957
zip.png ABCDEmail Case 170326



Size
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24.11 MB
652
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
1,194
zip.png Addison Wesley Longman Case (GE) 2.0.1



Size
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292.87 KB
936
zip.png Allegro Exercise (Smart Sheet) 1.0.5



Size
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326.73 KB
1,459
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,948
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,655
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
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245.23 KB
2,606
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,646
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
1,032
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,167
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
2,263
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
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501.12 KB
4,850
zip.png Convergys Case (CLV) 1.0.5



Size
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465.99 KB
887
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
1,720
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,754
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,499
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



Size
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323.51 KB
3,668
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,757
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
2,676
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
480
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
751
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,314
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,764
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,529
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,913
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
297
zip.png SyPhone Case (CLV) 150416



Size
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248.31 KB
1,685
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,448