folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
1,775
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
725
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
506
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
729
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,047
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
926
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
1,223
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
839
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
624
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



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1.16 MB
714
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
1,190
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
2,365
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
450
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
759
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
839
zip.png Ford Hybrid Car Case (Bass) 1.0.2



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173.92 KB
1,215
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
1,686
zip.png Heineken Beer Case (Positioning) 130214



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815.88 KB
984
zip.png Infinti G20 Case (Positioning) 2.0.2



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297.3 KB
1,037
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
367
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,028
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
929
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
785
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
833
zip.png SyPhone Case (CLV) 150416



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248.31 KB
856
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
780
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
82