folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
1,856
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
748
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
531
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
751
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,102
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



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1.02 MB
963
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
1,283
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
867
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
649
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



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1.16 MB
736
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
1,248
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
2,475
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
480
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
796
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



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328.71 KB
869
zip.png Ford Hybrid Car Case (Bass) 1.0.2



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173.92 KB
1,303
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
1,778
zip.png Heineken Beer Case (Positioning) 130214



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815.88 KB
1,017
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
1,108
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
401
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,075
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
967
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



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431.32 KB
829
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
861
zip.png SyPhone Case (CLV) 150416



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248.31 KB
882
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
822
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
98