folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
1,831
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
735
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
517
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
737
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,085
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



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1.02 MB
944
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
1,261
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
854
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
634
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



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1.16 MB
722
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
1,206
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
2,409
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
462
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
777
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
854
zip.png Ford Hybrid Car Case (Bass) 1.0.2



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173.92 KB
1,240
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
1,713
zip.png Heineken Beer Case (Positioning) 130214



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815.88 KB
996
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
1,092
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
387
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,043
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
949
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



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431.32 KB
803
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
841
zip.png SyPhone Case (CLV) 150416



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248.31 KB
866
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
808
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
89