folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,064
zip.png ABCDEmail Case 170326



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24.11 MB
397
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
989
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
772
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,152
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,607
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



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1.02 MB
1,298
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
1,919
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,279
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
865
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,000
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
1,776
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
3,781
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
707
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



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288.12 KB
1,342
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,467
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
1,903
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
2,752
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,460
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
1,913
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
206
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
560
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,683
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,493
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,181
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,454
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
203
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,415
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,197