folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,428
zip.png ABCDEmail Case 170326



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24.11 MB
456
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
1,021
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
812
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,302
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,728
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



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1.02 MB
1,388
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
2,049
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,471
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
906
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,052
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
1,988
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
4,174
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
800
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



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288.12 KB
1,457
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



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328.71 KB
1,581
zip.png Ford Hybrid Car Case (Bass) 1.0.2



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173.92 KB
2,148
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
3,067
zip.png Heineken Beer Case (Positioning) 130214



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815.88 KB
1,559
zip.png Infinti G20 Case (Positioning) 2.0.2



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297.3 KB
2,196
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
289
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
589
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
1,940
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,576
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



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431.32 KB
1,286
zip.png Pacific Brands Case (Segmentation) 120412



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639.54 KB
1,716
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
220
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,485
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,299