folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,612
zip.png ABCDEmail Case 170326



Size
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24.11 MB
511
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
1,110
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
846
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,324
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,820
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,512
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
2,254
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,505
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
935
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,070
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
2,076
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
4,388
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
817
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
1,596
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,615
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,338
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
3,290
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,614
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
2,329
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
350
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
676
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,071
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,627
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,346
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,744
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
238
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,566
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,348