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folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
4,016
zip.png ABCDEmail Case 170326



Size
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24.11 MB
714
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



Size
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674.52 KB
1,221
zip.png Addison Wesley Longman Case (GE) 2.0.1



Size
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292.87 KB
960
zip.png Allegro Exercise (Smart Sheet) 1.0.5



Size
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326.73 KB
1,484
zip.png Blackberry Pearl Case (Positioning) 1.0.5



Size
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314.77 KB
1,983
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,700
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
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245.23 KB
2,831
zip.png Braincell Internet Advertising Exercise (Solver) 160208



Size
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577.37 KB
1,817
zip.png C-Tek Case (Resource Allocation) 2.0.5



Size
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902.28 KB
1,080
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,320
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
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619.04 KB
2,371
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
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501.12 KB
4,905
zip.png Convergys Case (CLV) 1.0.5



Size
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469.65 KB
913
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
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288.12 KB
1,756
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
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328.71 KB
1,782
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,646
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



Size
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323.51 KB
3,738
zip.png Heineken Beer Case (Positioning) 130214



Size
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815.88 KB
1,804
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
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297.3 KB
2,732
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
514
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
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159.39 KB
793
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,395
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,859
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,587
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,968
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
323
zip.png SyPhone Case (CLV) 150416



Size
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248.31 KB
1,816
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,473