folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.

 
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Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
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326.76 KB
3,717
zip.png ABCDEmail Case 170326



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24.11 MB
534
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



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674.52 KB
1,133
zip.png Addison Wesley Longman Case (GE) 2.0.1



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292.87 KB
876
zip.png Allegro Exercise (Smart Sheet) 1.0.5



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326.73 KB
1,359
zip.png Blackberry Pearl Case (Positioning) 1.0.5



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314.77 KB
1,869
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
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1.02 MB
1,538
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



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245.23 KB
2,324
zip.png Braincell Internet Advertising Exercise (Solver) 160208



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577.37 KB
1,578
zip.png C-Tek Case (Resource Allocation) 2.0.5



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902.28 KB
958
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
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1.16 MB
1,093
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



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619.04 KB
2,127
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



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501.12 KB
4,628
zip.png Convergys Case (CLV) 1.0.5



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465.99 KB
835
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



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288.12 KB
1,629
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



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328.71 KB
1,656
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
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173.92 KB
2,372
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



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323.51 KB
3,459
zip.png Heineken Beer Case (Positioning) 130214



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815.88 KB
1,654
zip.png Infinti G20 Case (Positioning) 2.0.2



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297.3 KB
2,483
zip.png ISBM (Segmentation Positioning) 170829



Size
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367.9 KB
397
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



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159.39 KB
697
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
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557.36 KB
2,148
zip.png Northern Aero Case (CLV) 1.0.7



Size
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356.63 KB
1,663
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
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431.32 KB
1,428
zip.png Pacific Brands Case (Segmentation) 120412



Size
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639.54 KB
1,782
zip.png Suzlon Case (GE) 120412



Size
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1.04 MB
250
zip.png SyPhone Case (CLV) 150416



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248.31 KB
1,603
zip.png Zach's Garage Case (Pricing) 130520



Size
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300.25 KB
1,372