Supplemental Videos

American Airlines Video

Concept:

Revenue Management

Title:

Yield Management at American Airlines - American Airlines Decision Technologies

Video Length:

~35 minutes
Summary: American Airlines Decision Technologies is actively involved in maximizing revenue from airlines flights, railroad runs, hotel rooms, rental car fleets and cruise ships. Yield management controls reservation availability through overbooking, class code control linked to pricing and traffic management. They maximize system revenue is maximized by considering traffic flow through centrally located hub airports. The application of the innovative yield or revenue management system has increased revenue at American Airlines by 5% for a bottom line increase of $1.4 billion over three years.

Video provided by MIT TechTV. Video may be downloaded for playback in classroom at TechTV website.