To download/access the academic version of Marketing Engineering software, you must subscribe to the software on our website. To qualify for the academic software, your instructor will provide you a Student Access Code (or Software Activation License ID).
Step 1: Subscribe to Student Software
Visit Students -> Subscribe to Student Materials to access the subscription options. You will be required to enter a Student Access Code to see the academically discounted materials.
After entering your Student Access Code, you will see the student subscription options:
Select "Subscribe Now" for the length of license that you would like. If your school has already purchased the software for you, some subscription lengths will be offered at no charge. After completing the subscription process, you will need to log out of the website and then log back in to recognize your student account.
Step 2: Download / Access Software
To download/access the Marketing Engineering software, visit the Student -> Access Software page. The page will present options for students with Windows computers and students with Mac computers.
Windows users should download the Marketing Engineering for Excel add-in to install on their personal computers. After installation, you will be required to activate the software.
- If your instructor provided you with a Software Activation License ID and Password, you may use that to activate your software.
- If you require a Software License ID, click the "Get License ID to Activate Software" (above the Download Software link) to obtain a License ID and Password to activate your software.
The Marketing Engineering for Excel add-in can only be installed on the Windows version of Excel. Mac users would need to have a Windows Virtual Machine installed on their system with the Windows version of Excel installed using software such as Parallels, VMWare Fusion, or Bootcamp.