Analytical marketing (Marketing Engineering) can be a new concept in many companies, especially for those outside the financial services, consumer packaged goods, and insurance industries. DecisionPro offers a variety of tools for you to gain a better understanding of Marketing Engineering concepts and the associated software - Marketing Engineering for Excel.

Books

DecisionPro's principals, Dr. Gary Lilien and Dr. Arvind Rangaswamy, have written several books on the topic of Marketing Engineering. These books give the reader an introduction to analytical marketing and lay the foundation for how Marketing Engineering can be used to solve some of the most common marketing problems.

Technical Notes

For those readers that are interested in the details behind the analytical models, DecisionPro provides a series of Technical Notes which discuss the analytics behind each model that we use.

Webinar Series

Each webinar provides an overview of one topic (e.g., segmentation), and how that topic can be addressed within Marketing Engineering for Excel software.

Training Packages

DecisionPro offers personalized training and/or mentoring tailored to your company’s specific needs.