Analytical marketing can be a new concept in many companies, especially for those outside the financial services, consumer packaged goods, and insurance industries. DecisionPro offers a variety of tools for you to gain a better understanding of Marketing Engineering concepts and the associated software - Marketing Engineering for Excel.
Books - provide overviews of the concepts and most popular analytical marketing concepts.
Technical Notes - provide the details of the analytical concepts and tools.
Webinar Series - each webinar provides an overview of one topic (e.g., segmentation), and how that topic can be addressed within Marketing Engineering for Excel software.
Training Packages - provide personalized training and/or mentoring tailored to your company’s specific needs.