Software Tutorials
Overview

Tutorials are available for each software model. The tutorials are in PDF format and provide step-by-step descriptions of the software execution using the included OfficeStar data files as examples. The tutorials may also be accessed from each model name under the ME►XL menu in Excel. Extensive help files are also available under the ME►XL menu.

Tutorials
  1. Getting Started Tutorial.pdf (coming soon)
  2. Bass Forecasting Model Tutorial.pdf
  3. Conjoint Tutorial.pdf
  4. Customer Choice (Logit) Tutorial.pdf
  5. Customer Lifetime Value Tutorial.pdf
  6. GE Portfolio Matrix Tutorial.pdf
  7. Positioning Tutorial.pdf
  8. Resource Allocation Tutorial.pdf
  9. Segmentation/Targeting Tutorial.pdf

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