DecisionPro - Marketing Engineering Archived Webinars

Archived Webinars

Professors Gary Lilien, Arvind Rangaswamy, and Arnaud De Bruyn have given series of webinars on the topic of Marketing Engineering. Please view our webinars page for a list of upcoming webinars.

To view an archived webinar, please select the webinar(s) and enter your email address below. You will be sent a link to the webinar via email.

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Title	Presenter	Length	View
The following free webinars are presented as part of the ISBM Decision/Insight Webinar Series. (Visit the ISBM website for more information on the Institute for the Study of Business Markets.)
ISBM Decision/Insight Webinar Series
Product Positioning in the B-to-B Marketplace with ME>XL (2006-11-02) In this free webinar, Dr. Lilien introduced the basic principles of using perceptual maps for product positioning using ME>XL.	Dr. Gary Lilien	59 min.
Segment Targeting and Prioritization for Greater Profit with ME>XL (2007-03-06) In this free webinar, Dr. Lilien introduced the basic principles of ranking and prioritization using the GE/McKinsey approach in ME>XL.	Dr. Gary Lilien	63 min.
B-to-B Segmentation for Greater ROI with Cluster Analysis ME>XL (2007-05-07) In this free webinar, Dr. Lilien introduced the basic principles of segmentation and classification using ME>XL.	Dr. Gary Lilien	60 min.
Product Design and Customer Segmentation with Conjoint Analysis ME>XL (2007-07-18) In this free webinar, Dr. Rangaswamy introduced the principles of product design and customer segmentation using the Conjoint ME>XL tool.	Dr. Arvind Rangaswamy	60 min.
Market Resource Allocation with ReAllocator ME>XL (2007-09-12) In this free webinar, Dr. Lilien reviewed the response model approach linking marketing spending decisions to market outcomes using the Resource Allocation ME>XL tool.	Dr. Gary Lilien	60 min.
New Technology Forecasting with Bass Model ME>XL (2007-11-14) In this free webinar, Dr. Rangaswamy reviewed the Bass model approach for new technology forecasting with the ME>XL tool.	Dr. Arvind Rangaswamy	60 min.
Measuring Customer Lifetime Value ME>XL (2008-03-13) In this free webinar, Dr. De Bruyn reviewed the Customer Lifetime Value model approach with the ME>XL tool.	Dr. Arnaud De Bruyn	60 min.