Marketing Engineering for Excel PREMIUM Package - Software and Ebook for Student Computers

Book Software Cases
$60.00 each
$41.50 per unit for buying at least 10
$39.25 per unit for buying at least 40
$37.00 per unit for buying at least 80

License Type

Notice: If you are planning to use only the Enginius software platform in your class, please place your order (or obtain the student instructions for purchasing) on under the Purchase Enginius link on the Enginius Instructors menu.

Marketing Engineering software and business cases for your class:

    1. Marketing Engineering for Excel Software for Students (Windows only)
    2. Tutorials and Example Data Sets
    3. Business Cases with Data Sets for Students
    4. Principles of Marketing Engineering and Analytics 3rd Edition in PDF format


Universities may purchase multiple copies (minimum order of 5) of our academically discounted Marketing Engineering for Excel at an even greater discount (over 90% off the regular list price).

~30% discount starting at 10 licenses.

License Length

License is available for a duration of six or twelve months. Software will run for the length of the license.

License Type

Group Student License

The Group Student license is our default license type and includes a single License ID and Password for the entire class (use the quantity box below to enter the number of students in the class). Each student may download and install the software on their personal computers and activate with the same Licnese ID. The Group license also includes a license to install the software in a university computer lab (available upon request) for those students that do not have access to personal computers.

Individual Student License

The Individual Student licenses include a unique License ID and Password for each student. This is suitable for schools that will be distributing the software license through a paid course packet or who are unsure of total enrollment (unused licenses may be kept for the following year). (The individual student option does not include a license for installation in the university computer lab. Universities also needing to install in the university computer lab will need to purchase a Basic Software License as well.)

This software is available for purchase by university administration only (information on individual student license purchases may be found in our FAQ). All orders will be verified as university purchases before license information is distributed. License information will be sent electronically within two business days of purchase.

The PREMIUM package requires one license per student who will be accessing the materials (ie, if you have 50 students in the Fall and 30 different students in the Spring, you will need 80 licenses for the year). Use the quantity box below to enter the number of students in the class.

No physical product ships. Software, text, and business cases are made available for download in digital format. License details will be emailed within 1 business day.