B-to-B Segmentation for Greater ROI with Cluster Analysis
Category: ISBM Webinar Series
3750 views
B-to-B Segmentation for Greater ROI with Cluster Analysis
In this ISBM sponsored webinar, Dr. Lilien sketches the art of successful segmentation, outlining the concepts and processes that have been organizationally and financially successful in B-to-B organizations.
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