Notice: Marketing Engineering for Excel is no longer receiving updates.
Marketing Engineering for Excel is no longer receiving updates. The newer version is DecisionPro Enginius®, which is available for subscription at Enginius.biz.

Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Business Cases and Solutions

Syntex Laboratories(A) Case

Summary

Using our resource allocation software, students can apply the theory to the case to answer the following question: "How many sales reps should Syntex hire over the next three years and how should those reps be allocated across products and physician specialty types?"

Recommended Software

Resource Allocation in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

Tags: Resource Allocation