C-Tek Corporation Case

Summary

Using our resource allocation software, students can apply the theory to the case. Students evaluate real world tradeoffs associated with sales force allocation decisions. These decisions are complicated by uncertainties inherent in planning for future needs (new product development success and market growth). Students gain insight into the complexity of managerial decision-making by applying sensitivity analysis to a variety of sales force reallocation scenarios using managerial judgments as inputs into market response functions.

Recommended Software

Resource Allocation in Marketing Engineering for Excel.

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