Notice: Marketing Engineering for Excel is no longer receiving updates.
Marketing Engineering for Excel is no longer receiving updates. The newer version is DecisionPro Enginius®, which is available for subscription at Enginius.biz.

Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Business Cases and Solutions

OfficeStar Ink Cartridge Exercise

Summary

Using our trial-repeat spreadsheet, students can apply the theory to the case to answer the question "What is the optimal level of advertising budget and quantity of free samples for OfficeStar to distribute?"

Recommended Software

Trial-Repeat Spreadsheet

Registered instructors may access additional case resources on this page by logging in to our website.

Tags: Trial-Repeat