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Marketing Engineering for Excel is no longer receiving updates. The newer version is DecisionPro Enginius®, which is available for subscription at Enginius.biz.

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Business Cases and Solutions

Zenith High Definition TV Case

Summary

Using our Bass Forecasting software, students can apply the theory to the case to answer the following question: "Under different scenarios, what does a 10-15 year projection of sales for HDTV in the US look like?"

Recommended Software

Bass Forecasting in Marketing Engineering for Excel

Business Case

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Tags: Bass Forecasting