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The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. |
Files:
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This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software. |
Size Downloads |
686.1 KB 9,431 |
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This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software. |
Size Downloads |
578.89 KB 9,035 |
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This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software. |
Size Downloads |
711.85 KB 12,144 |
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This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software. |
Size Downloads |
548.18 KB 6,926 |
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This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software. |
Size Downloads |
994 KB 17,580 |
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This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software. |
Size Downloads |
361.03 KB 9,982 |
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This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software. |
Size Downloads |
907.48 KB 8,837 |
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This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software. |
Size Downloads |
745.94 KB 15,498 |
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This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software. |
Size Downloads |
922.48 KB 13,814 |