DecisionPro®, Inc. bridges the gap between marketing science and practice by providing analytical marketing books, software, and consulting services to demonstrably improve marketing processes and decisions. With support from Penn State University, DecisionPro blends academic rigor with business relevance to develop practical leading-edge solutions to today's common business problems including New Product and Service Design, Forecasting, Segmentation and Targeting, Positioning Analysis, and many more.
Want to run your own Positioning study or work on a New Product Forecast?
DecisionPro's analytical marketing software can help you run quick and easy analyses. Marketing Engineering for Excel is a Microsoft Excel Add-in that allows you to conduct you own analysis in the comfort of Excel. Built-in templates, tutorials, and an extensive help section make it easy to conduct your own analysis.
Know you need to introduce analytical marketing into your organization, but don't know where to start?
DecisionPro's consulting services can assist you. Our team is ready to assist you with any phase of your project — from a full-fledged project including data gathering, report generation, and client presentation to an analysis of data you already have, no project is too big or too small.
Contact Us to find out how DecisionPro can improve the ROI of your marketing investments.