What is "Marketing Engineering"?
Customer Lifetime Value
GE Portfolio Matrix
Segmentation and Targeting
Marketing Engineering for Excel software
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Example Client Studies
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Intro to Marketing Engineering
Analytical Models Included
Bass Forecasting Model
Conjoint Analysis Model
Customer Choice Model
Customer Lifetime Value Model
GE/McKinsey Portfolio Matrix Model
Positioning Analysis Model
Resource Allocation Model
About the Software
About the Textbooks
Principles of Marketing Engineering 2nd Edition
Marketing Engineering: Revised 2nd Ed.
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Business Cases and Solutions
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Powerpoint Teaching Slides
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How can it help you?
Includes 9 analytical models
Marketing Engineering for Excel allows you to run quick analyses on your most common marketing problems. In-house training and consulting
Instructors interested in adding analytics to their marketing courses have access to a wealth of teaching materials developed by top
Students have access to a wide range of support materials including software and textbooks at discounted prices to assist their
Professor Gary L. Lilien from Penn State University is the winner of the EMAC Distinguished Marketing Scholar Award 2015
Jan 13, 2015
EMAC has announced that Professor Gary L. Lilien from Penn State University is the winner of the EMAC Distinguished Marketing Scholar Award 2015. EMAC Announcement: This annual award is...
Marketing Engineering News - January 2015
Jan 7, 2015
The Marketing Engineering Team extends our best wishes for a healthy, happy, and prosperous 2015 to all our colleagues. Marketing Engineering UpdateThe current release of Marketing Engineering for...
Marketing Engineering News - Spring 2014
Mar 23, 2014
In this newsletter: Marketing Engineering v2.0.5 Now Available for Academic Users Marketing Engineering for Excel Version 1 End of Support Marketing Engineering for Excel v2.0.5 Now Available for...