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  • Marketing Engineering

    How can it help you?

  • Software Models

    Includes 9 analytical models
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  • Business Users

    Marketing Engineering for Excel allows you to run quick analyses on your most common marketing problems. In-house training and consulting…
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  • Instructors

    Instructors interested in adding analytics to their marketing courses have access to a wealth of teaching materials developed by top…
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  • Students

    Students have access to a wide range of support materials including software and textbooks at discounted prices to assist their…
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Latest News

All Marketing Engineering Models Now Available Through Enginius
Written on Oct 10, 2018
Enginius Update for academic use Enginius is our newest marketing analytics platform that runs marketing engineering models online. Desktop installations are no longer necessary meaning: No more...
Enginius Update
Written on May 7, 2018
Enginius, our cloud-based marketing analytics platform, is designed to allow Marketing Engineering models to be run online without a desktop installation. This means  No more struggles for Mac or...
Marketing Engineering for Excel v2.1 Now Available
Written on Aug 23, 2017
Marketing Engineering for Excel v2.1 has been released for use in the academic community. There are several important updates to the software: The Customer Choice model has been enhanced to provide...
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