What is "Marketing Engineering"?
Customer Lifetime Value
GE Portfolio Matrix
Segmentation and Targeting
Marketing Engineering for Excel software
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Example Client Studies
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Intro to Marketing Engineering
Analytical Models Included
Bass Forecasting Model
Conjoint Analysis Model
Customer Choice Model
Customer Lifetime Value Model
GE/McKinsey Portfolio Matrix Model
Positioning Analysis Model
Resource Allocation Model
About the Software
About the Textbooks
Principles of Marketing Engineering 2nd Edition
Marketing Engineering: Revised 2nd Ed.
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Business Cases and Solutions
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Powerpoint Teaching Slides
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How can it help you?
Includes 9 analytical models
Marketing Engineering for Excel allows you to run quick analyses on your most common marketing problems. In-house training and consulting
Instructors interested in adding analytics to their marketing courses have access to a wealth of teaching materials developed by top
Students have access to a wide range of support materials including software and textbooks at discounted prices to assist their
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