Download a FREE demo of Marketing Engineering for Excel!

Leading-edge software models provide the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions.


Your free trial of Marketing Engineering for Excel provides access to all 9 Marketing Engineering models:

  • Bass Forecasting Model
  • Conjoint Analysis
  • Customer Choice (Logit)
  • Customer Lifetime Value
  • GE/McKinsey Matrix
  • Positioning Analysis / Perceptual Mapping
  • Resource Allocation
  • Customer Segmentation / Clustering
  • Pricing

There is no risk and no obligation.

Note: The Marketing Engineering for Excel add-in is only compatible with Microsoft Windows OS.

Start Your Free Trial Now!

(Your email address will not be shared.) Please submit your company email address (not a free email address such as gmail, yahoo, etc.) to qualify for an extended trial.

Academic Users

This demo version is designed for our commercial users. It does not contain the supporting academic materials that are included with the educational version of our software.


To evaluate the software for classroom use, please register as an instructor on our website. Once your registration is approved, you will be able to download the academic version of software as well as the other instructor support materials.


The student version of software is greatly discounted from the regular retail rate and as such, we do not have a demo version of the student software. The About Student Materials webpage provides information on how to purchase the student version of software.