Notice: Please visit for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.

Notice: ME Cloud being discontinued July 1, 2021
The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.

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University-Purchased Textbooks

Universities have the following options for purchasing textbooks:

Printed books

Univesities may purchase the printed text directly from us through our online store (credit card or Paypal payments only). Please This email address is being protected from spambots. You need JavaScript enabled to view it. if you require a different payment option.


The university purchased premium software license includes a digital copy of the Principles of Marketing Engineering and Analytics 3rd Edition in PDF format. Students may view online or print a copy of the text.

Student-Purchased Textbooks

Printed Textbooks

Students may purchase textbooks directly through our website at a 25% discount off the suggest retail price. Textbooks are also available via online retailers such as Amazon.

Electronic textbooks

Student may purchase an ebook version of the Principles of Marketing Engineering through the Google Play Store.