folder.png Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

Download

This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

Size
Downloads
686.1 KB
7,406
pdf.png Conjoint Software Tutorial 160721

Download

This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

Size
Downloads
711.85 KB
9,535
pdf.png Customer Choice Software Tutorial HOT

Download

This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

Size
Downloads
745.94 KB
13,333
pdf.png Customer Lifetime Value Software Tutorial 150211

Download

This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

Size
Downloads
578.89 KB
6,982
pdf.png GE Portfolio Matrix Software Tutorial

Download

This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

Size
Downloads
548.18 KB
5,100
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804 HOT

Download

This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

Size
Downloads
994 KB
13,390
pdf.png Pricing Software Tutorial

Download

This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

Size
Downloads
361.03 KB
7,103
pdf.png Resource Allocation Software Tutorial 160728

Download

This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

Size
Downloads
907.48 KB
6,622
pdf.png Segmentation and Classification Software Tutorial 171025 HOT

Download

This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

Size
Downloads
922.48 KB
11,222