Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.

Notice: ME Cloud being discontinued July 1, 2021
The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.

folder.png Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

Download

This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

Size
Downloads
686.1 KB
7,744
pdf.png Conjoint Software Tutorial 160721 HOT

Download

This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

Size
Downloads
711.85 KB
10,056
pdf.png Customer Choice Software Tutorial HOT

Download

This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

Size
Downloads
745.94 KB
13,786
pdf.png Customer Lifetime Value Software Tutorial 150211

Download

This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

Size
Downloads
578.89 KB
7,400
pdf.png GE Portfolio Matrix Software Tutorial

Download

This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

Size
Downloads
548.18 KB
5,459
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804 HOT

Download

This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

Size
Downloads
994 KB
13,988
pdf.png Pricing Software Tutorial

Download

This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

Size
Downloads
361.03 KB
7,601
pdf.png Resource Allocation Software Tutorial 160728

Download

This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

Size
Downloads
907.48 KB
7,059
pdf.png Segmentation and Classification Software Tutorial 171025 HOT

Download

This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

Size
Downloads
922.48 KB
11,818