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The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.

Our Team

Gary L. Lilien


Gary LilienGary L. Lilien is Distinguished Research Professor of Management Science at Penn State and is also co-founder and Research Director of the Institute for the Study of Business Markets. He is the author or co-author of twelve books as well as over 100 professional articles in marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He consults for many companies in these areas.

He is the former President as well as Vice President/Publications for The Institute of Management Sciences. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. He is an Inaugural Fellow of the European Marketing Academy and is an Inaugural Fellow of the INFORMS Society for Marketing Science. He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University and is the 2008 AMA/Irwin/McGraw Hill Educator of the year.

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Arvind Rangaswamy, Ph.D.


Arvind RangaswamyArvind Rangaswamy is the Anchel Professor of Marketing at Penn State University.

He received a PhD in marketing from Northwestern University, an MBA from the Indian Institute of Management, Calcutta, and a B.Tech from the Indian Institute of Technology, Madras. Before joining Penn State, he was a faculty member at the J.L. Kellogg Graduate School of Management, Northwestern University, and at the Wharton School, University of Pennsylvania.

He has been a consultant to several companies in the areas of marketing analytics and online marketing. His most recent consulting and speaking engagements have been at companies such as Abbott Labs, IBM Global Services, McNeil Labs, Pfizer, SAP Americas, UCB Group, Xerox, and Unisys.

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Arnaud De Bruyn



Arnaud De Bruyn is Professor of Marketing at ESSEC Business School (Paris, France). His research interests, teaching experience and consulting practice are at the frontier of marketing, operations research and information technologies, particularly in the domains of customer relationship management (CRM), database and direct marketing, and marketing engineering.

He is also the Associate Program Director for the Marketing Engineering program and Visiting Research Scholar at the Institute for the Study of Business Markets (Penn State University). His has 11 years of experience in the nonprofit sector over which he's worked with more than 30 nonprofit organizations to optimize their direct marketing fundraising through better segmentation, targeting, and donors' lifetime value analysis.

Michael Clitherow, M.B.A.

Vice President, Product Development

Michael Clitherow leads the Product Development team in the evolution of product offerings to provide world class analytics to the marketing research community.  Prior to joining DecisionPro, he held various software and division management positions at Bell Laboratories and AT&T.  He holds a BS and MBA from Rutgers University.