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(Webinar originally broadcast August 2013) 

 

Presenter

Assoc. Professor Arnaud De Bruyn
Associate Professor of Marketing at ESSEC Business School

What this Webinar Covers

We are pleased that you are adopting Marketing Engineering for Excel as part of your curriculum and want to ensure your teaching experience in the upcoming term is successful. Based on years of experience, Dr. De Bruyn will outline several approaches you may want to consider to enhance the learning experience.

Topics will include:

• Determining appropriate cases for your students experience level
• Using "building blocks" in the analytic modeling process
• Ways to teach modeling concepts with real-time interactions
• Structured approach to handling cases in class
• Are "student projects" practical for your students?
• Resources available to instructors