Marketing Engineering for Excel Models Tutorials
Marketing Engineering for Excel v2 Software Tutorials
The following tutorials describe the features of each software model contained in Marketing Engineering for Excel v2 Add-in. The Excel data sets used in the tutorials are the OfficeStar Data files found in the Examples folder of the MyMarketingEngineering-v2-Spreadsheets folder on the ME Cloud server.
Bass Tutorial MEXLv2 (686.1 kB)
CLV Tutorial MEXLv2 (820.99 kB)
Conjoint Tutorial MEXLv2 (750.73 kB)
Customer Choice Tutorial MEXLv2 (745.94 kB)
GE Tutorial MEXLv2 (548.18 kB)
Positioning Tutorial MEXLv2 (1.33 MB)