Supplemental Videos

Management Decision Systems Video




Pre-test Market Models: Validation and Managerial Implications - Management Decision Systems, Inc.

Video Length:

~29 minutes
Summary: The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.

Video provided by MIT TechTV. Video may be downloaded for playback in classroom at TechTV website.