DecisionPro Business Cases
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You must be logged in to the website using your confirmed university student account in order to access the DecisionPro business cases.
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You must be logged in to the website using your confirmed university student account in order to access the DecisionPro business cases.
{/jugaaccess}{/reg} {jugaaccess Students-2013||Students-2012||Instructors}
It is recommended that you download the business cases that you need to your local computer for reading and printing.
ABB Electric (Customer Choice) (211.3 kB)
Abcor2000 Exercise (Value-in-Use) (683.68 kB)
Addison Wesley Longman Case (GE) (317.13 kB)
Allegro Exercise (Smart Sheet) (344.33 kB)
BlackBerry Pearl Case (Positioning) (393.43 kB)
Blue Mountain Coffee Case (ADBUDG) (1.09 MB)
Bookbinders Book Club Case (Customer Choice) (175.23 kB)
BrainCell Internet Advertising Exercise (Solver) (547.31 kB)
C-Tek Corporation Case (Resource Allocation) (952.91 kB)
Can the Bunny Hop Case (Positioning) (1.27 MB)
Conglomerate Incs New PDA (2001) Case (Segmentation-Targeting) (142.68 kB)
Convergys Case (GE) (532.33 kB)
Durr Case (Segmentation-Targeting, Conjoint) (532.33 kB)
FLIP Side of Segmentation Case (Segmentation) (340.54 kB)
Ford Hybrid Car Case (Bass) (198.52 kB)
Forte Hotel Design Case (Conjoint) (361.64 kB)
Heineken Case (Positioning) (862.9 kB)
John French CALLPLAN Case (Resource Allocation) (149.13 kB)
Kirin Case (Segmentation-Targeting, Conjoint) (559.12 kB)
Northern Aero Case (CLV) (437.87 kB)
OfficeStar Ink Cartridge Exercise (Trial-Repeat) (487.16 kB)
Pacific Brands Case (Segmentation) (693.72 kB)
Positioning the ConneCtor 2001 Case (Positioning) (683.14 kB)
Positioning the Infiniti G20 Case (Positioning) (363.2 kB)
SyPhone Case (CLV) (274.79 kB)
Zachs Garage Case (Pricing) (314.71 kB)
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