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Technical NotesFiles:
 TN09 - Conjoint Analysis Technical Note |
| Supplements Chapter 6 of Principles of Marketing Engineering |
Size Downloads |
1.04 MB 10,321 |
| TN07 - Assessor Technical Note |
| Supplements Chapter 5 of Principles of Marketing Engineering |
Size Downloads |
2.84 MB 11,161 |
| TN02 - Response Models Technical Note |
| Supplements Chapter 1 of Principles of Marketing Engineering |
Size Downloads |
570.65 KB 12,324 |
| TN04 - Segmentation Technical Note |
| Supplements Chapter 3 of Principles of Marketing Engineering |
Size Downloads |
965.76 KB 9,553 |
| TN05 - Positioning Technical Note |
| Supplements Chapter 4 of Principles of Marketing Engineering |
Size Downloads |
2.07 MB 11,776 |
| TN06 - Time Series Technical Note |
| Supplements Chapter 5 of Principles of Marketing Engineering |
Size Downloads |
543.3 KB 6,906 |
| TN01 - Excel Solver Technical Note |
| Supplements Chapter 1 of Principles of Marketing Engineering |
Size Downloads |
192.47 KB 10,219 |
| TN03 - Choice Modeling Technical Note |
| Supplements Chapters 1, 2, and 7 of Principles of Marketing Engineering |
Size Downloads |
718.34 KB 10,838 |
| TN10 - Resource Allocation Technical Note |
| Supplements Chapter 7 of Principles of Marketing Engineering |
Size Downloads |
548.93 KB 8,337 |
| TN08 - Bass Model Technical Note 170823 |
| Supplements Chapter 5 of Principles of Marketing Engineering and Analytics |
Size Downloads |
505.09 KB 16,917 |