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Customer Choice (Logit) Model

Posted in Software Models

What you put in...	What you get out...
Customer's choice data for alternative offerings Customer ratings of alternative offerings on their key attributes	Purchase probabilities, predicted and observed choices of customers Factors influencing customer choice, including brand as well as performance attributes

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Conjoint Analysis Model

Posted in Software Models

What you put in...	What you get out...
Customer ratings of a set of real or potential product offerings, defined by their key attributes Market share of existing products New product profiles	Customers' preferences and responses to new products Relative worth of product attributes Optimal product design Market share estimates for alternative products Drivers for purchase choices Customers' willingness to pay for product attributes Potential incremental revenue from new offerings/features

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Bass Forecasting Model

Posted in Software Models

What you put in...	What you get out...
Market potential for new products Historical sales data OR selection of analogous products Advertising and pricing plan	Sales/adoption rate forecast for new product Sensitivity of sales forecast to marketing activities Ability to link to revenue and profit projections

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Pricing Model

Posted in Software Models

What you put in...	What you get out...
Buying intention for a product at a number of different price points	Aggregate demand level estimate for any price level

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