- Number of market segments, products, geographies or other basis for resource allocation
- Current level of spending and associated sales
- Profit margins
- Response functions - how sales would change if spending were higher or lower than current spending
- Constraints (minimum / maximum) for each basis unit
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- Optimal level of total spending
- Optimal allocation of spending across units
- Profit associated with optimal plan versus current plan
- Incremental gain or loss associated with changes from current or optimal plan
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