Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.
Confirmed instructors on our website may obtain a complimentary evaluation copy of Marketing Engineering for Excel software. This license is valid for one year (may be renewed each year) and is for evaluation and personal use only.
You must be registered as a confirmed instructor on our website and logged in to view this information.
The following videos were developed so that instructors may better understand the theories, the Marketing Engineering for Excel software, and teaching these concepts in the classroom.
Assoc. Professor Arnaud De Bruyn
Associate Professor of Marketing at ESSEC Business School
Our two companion products, the textbook Principles of Marketing Engineering and the software Marketing Engineering for Excel (ME>XL) offer a unique learning combination of concept and applied technique.
Principles provides the concepts of marketing analytics (blended with conceptual marketing) in a way that is accessible to all marketing instructors and to more advanced marketing undergrads and MBAs.
ME>XL provides widely used and impactful marketing analytics software, packaged in an easy-to use Excel format. That format makes both the purpose of the software and its operation transparent to first time users as well as to those with more experience.
These products have evolved through years of research and development, and have been used successfully in over 100 business schools internationally.
To introduce Principles and ME>XL, during this webinar, we will:
Important tips for instructors teaching Marketing Engineering for the first time.
Assoc. Professor Arnaud De Bruyn
Associate Professor of Marketing at ESSEC Business School
We are pleased that you are adopting Marketing Engineering for Excel as part of your curriculum and want to ensure your teaching experience in the upcoming term is successful. Based on years of experience, Dr. De Bruyn will outline several approaches you may want to consider to enhance the learning experience.
Topics will include:
Advanced tips and techniques for instructors teaching Marketing Engineering. These videos are aimed at instructors that are already familiar with Marketing Engineering and would like to learn more advanced teaching methods and ways to engage the students.
You must be registered as a confirmed instructor on our website and logged in to view this information.
You must be registered as a confirmed instructor on our website and logged in to view this information.
The following videos were developed to introduce instructors to Enginius, our web-based Marketing Engineering platform.
Discover how to access the Enginius marketing analytics platform and quickly navigate the dahsboard: models, resources, case studies, and so on. In this short video, we open a case study, run a positioning analysis on its data, and glance at the report Enginius generates (including the 3D positioning map).
(Duration: 3 min. 38 sec.)
This short video explains how you can mainuplate data directly from the Enginius marketing analytics dashboard: input your own data, delete it, duplicate data blocks, and re-arrange them. It also explains how you can save and load data to and from your Enginius cloud account for easy retrieval.
(Duration: 3 min. 11 sec.)
In Enginus, you can easily and automatically generate reports in various formats, such as a Web page, a PowerPoint presentation, an Excel spreadsheet, and you can even download the results in text files for further analysis. This short video shows you how.
(Duration: 2 min. 18 sec.)
Excel is ubiquitous when it comes to analyze and manipulate data, and Enginius has been designed to work easily with the Microsoft spreadsheet software. In this video, we show you how to copy-paste data between Excel and Enginius, but also how you can load and save Excel spreadsheets directly into the Enginius dashboard.
(Duration: 2 min. 31 sec.)
The trade-off companies often need to make between profit and market shares is incredibly hard to explain to students. How could these two concepts not go naturally hand in hand? In this video, we demonstrate the Conjoint Analysis model in Enginius, and how conjoint simulations can be used to illustrate the tradeoff between market shares and profit using the concept of Pareto frontier.
(Duration: 3 min. 25 sec.)
Enginius packs a powerful yet simple-to-use Predictive Model (multinomial logit, linear regression, etc.). In this short video, we demonstrate how customers’ loyalty can be predicted based on past purchase patterns such as recency, frequency and average purchase amount. We also illusttrate the discrete-continuous model, where the model predicts simulateneously whether a customer is going to be loyal, and if so, how much she will spend.
(Duration: 4 min. 8 sec.)
Dr. Arnaud De Bruyn will demonstrate the Enginius application usage with a Segmentation and Targeting example using the new Enginius platform.
You must be registered as a confirmed instructor on our website and logged in to view the following webinar as it demonstrates a case solution.
Welcome to Marketing Engineering. Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. These textbooks, combined with a comprehensive collection of leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions.
The purpose in writing these books is to help educate and train a new generation of marketing managers. Our goal is to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
Marketing Engineering is combination of textbooks, software, and business cases developed and written by Professors Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn. The textbooks, software, and cases are intended to be used in conjunction with one another to provide theory (textbook), computer modeling techniques (software), and context-specific operations decisions and action (business cases).
The following "Introduction to Marketing Engineering" webinar was conducted on Aug 26, 2009 by Professor Arnaud De Bruyn from ESSEC Business School in Paris, France. It introduces the Principles of Marketing Engineering textbook and Marketing Engineering for Excel software as a solution for instructors interested in introducing analytics into their classroom.
Our two companion products, the textbook Principles of Marketing Engineering and the software Marketing Engineering for Excel (ME>XL) offer a unique learning combination of concept and applied technique.
Principles provides the concepts of marketing analytics (blended with conceptual marketing) in a way that is accessible to all marketing instructors and to more advanced marketing undergrads and MBAs.
ME>XL provides widely used and impactful marketing analytics software, packaged in an easy-to use Excel format. That format makes both the purpose of the software and its operation transparent to first time users as well as to those with more experience.
These products have evolved through years of research and development, and have been used successfully in over 100 business schools internationally.
To introduce Principles and ME>XL, during this webinar, we will:
Important tips for instructors teaching Marketing Engineering for the first time.
Assoc. Professor Arnaud De Bruyn
Associate Professor of Marketing at ESSEC Business School
We are pleased that you are adopting Marketing Engineering for Excel as part of your curriculum and want to ensure your teaching experience in the upcoming term is successful. Based on years of experience, Dr. De Bruyn will outline several approaches you may want to consider to enhance the learning experience.
Topics will include:
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