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FLIP Side of Segmentation - Segmentation

on . Posted in Academic Business Cases

FLIP Side of Segmentation1

Summary

Using our segmentation model, students can apply the theory to the case to answer the following question: "Should FLIP segment the MBA students that they are targeting their certificates towards?"

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Segmentation in Marketing Engineering for Excel

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1 This case has been developed by the Indian School of Business and is being distributed by DecisionPro with permission.

Heineken - Positioning

on . Posted in Academic Business Cases

Heineken: Positioning in Changing Times

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "Would repositioning Heineken's beer brands in the Spanish market increase sales?"

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Positioning in Marketing Engineering for Excel

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