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Using our positioning model, students can apply the theory to the case to answer the following question: "Is the Pearl well positioned to be successful?"
Positioning in Marketing Engineering for Excel
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Using our positioning model, students can apply the theory to the case to answer the following question: "How does the market perceive the Infiniti G20 car compared with its competitors?"
Positioning in Marketing Engineering for Excel
Registered instructors may access additional case resources on this page by logging in to our website.