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Infiniti G20 - Positioning

on . Posted in Academic Business Cases

Positioning the Infiniti G20 Case

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "How does the market perceive the Infiniti G20 car compared with its competitors?"

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ConneCtor PDA 2001 - Positioning

on . Posted in Academic Business Cases

ConneCtor PDA 2001 (Positioning) Case

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "How should the new ConneCtor be positioned in a key target market?"

Recommended Software

Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.