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Using our positioning model, students can apply the theory to the case to answer the following question: "How should the new ConneCtor be positioned in a key target market?"
Positioning in Marketing Engineering for Excel
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Using our segmentation and GE models, students can apply the theory to the case to answer the following question: "What are the best ways to identify customers for growing business?"
Segmentation and GE Portfolio Analysis in Marketing Engineering for Excel
Registered instructors may access additional case resources on this page by logging in to our website.