Marketing Engineering for Excel v2.1 Now Available

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Marketing Engineering for Excel v2.1 has been released for use in the academic community. There are several important updates to the software:

* Due to Bass estimation changes, there will be some minor differences in output between v2.1 and earlier versions. It is highly recommended that instructors update their software to ensure they are using the same version of software as their students (The academic version of software was made available for download August 8).

Instructors:  Visit the instructor download page to download the latest version of software.

Students: Visit the student download page to downoad the latest version of software.

Before upgrading, you will need to uninstall the previous version of ME>XL.

Enginius Application Overview Webinar - June 14, 2017

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Reminder:  June 14th, 2017:  Enginius Application Overview Webinar

This webinar has already taken place. To view a recording on the webinar, please visit

Our second Enginius webinar will be June 14th, 2017 at 11:00AM EDT.  Dr. Arnaud De Bruyn will demonstrate the Enginius application usage with a Segmentation and Targeting example using the new Enginius platform.

If you missed our introductory Enginius Overview Webinar on May 17th, you may view the recorded webinar at This webinar will introduce you to the Enginius platform and give an overview of its capabilities. Instructors may also preview Enginius now by logging into your instructor account on the website and clicking the “Test Enginius” button in the Instructor section:

Who should attend:  All instructors who have or currently use our Marketing Engineering software.

What you will learn:  After attending/watching this webinar (it will be recorded and available on our site) instructors should be comfortable running an Enginius analysis and understanding the output and report options generated by Enginius.